Oft-overlooked success secret
One of our customers used to wash and press his own shirts. We will even concede, though not without some reluctance, that he was pretty good at it.
So why did he switch to Prestige Cleaners? It might have something to do with what happened during his first day on a new job. The boss looked him up and down and said, “The secret to success around here is starched collars and cuffs.” A not-so-subtle hint, but our customer was pragmatic enough not to take umbrage and to accept the advice instead.
In an ideal world, being good at your job should be all that matters. But in the real world, looking the part matters, too. We’re not saying that that’s good or moral. It’s simply how it is.
Collars and cuffs are the first giveaway of home washed and ironed shirts, but other signs follow. A few hours into the workday, it’s easy to see the difference in the rest of the shirt. Even the best home-laundered shirts start going limp.
Prestige’s specialized equipment—backed by fastidious people who have been with us for years—gives clothes a more finished, long lasting look. It simply cannot be duplicated at home. That’s why what we do is called professional dry cleaning and laundering.
Still, we must quibble with our customer’s boss on one point. Starch is hardly all there is to a perfect shirt. We put a lot more expertise into making shirts look great than just that. In fact, you can tell us not to use any starch at all, and we’ll still work our magic.
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